1.
How to Price Effectively: A Guide for Managers and Entrepreneurs
by Dholakia, Utpal, Utpal Dhol...
ISBN: 9780999186718
List Price: $15.00
3.
Priced to Influence, Sell & Satisfy: Lessons from Behavioral Economics for Pricing Success
by Utpal Dholakia
ISBN: 9780999186732
List Price: $17.00